A big checklist of things you could/should be doing to make your website the best it can be. 80% of which is a good idea for any website, not just a WordPress website.
I’m linking to it because I like how plain language it is, and because it’s a good example of how giving something away helps more than it hurts. This is essentially a marketing site for Aurooba Ahmed’s auditing services. It’s not a mystery what Aurooba is going to help you with if you hire her for an audit because she tells you exactly what she is going to do. This public checklist doesn’t make me go, “Oh, I’ll do it myself then.” It makes me go, “Nice, she clearly knows what she’s doing, let’s let her do it.”